May provided creative direction for CONCEPT, a Paris-based NFT startup bridging the worlds of luxury art and blockchain technology. His work shaped the brand’s identity, launch campaign, and digital presence — including web design, content strategy, and a curatorial framework that positioned CONCEPT within the visual and cultural language of high-end design.

As one of the first NFT platforms to engage directly with the luxury art market, CONCEPT collaborated with a range of artists and brands across disciplines. May’s guidance ensured that the brand’s aesthetic and narrative aligned with the expectations of that world — refined, exclusive, and forward-looking.

In February 2022, May integrated CONCEPT into VESSELS, an exhibition presented during Frieze Los Angeles. The show featured 12 signed NFT works alongside physical vessels, offering audiences a visually sophisticated point of entry into the digital art space.

CREATIVE DIRECTION / CURATED COLLABORATIONS / SET DESIGN & SPATIAL STORYTELLING