May collaborated with Milan-based architectural firm Locatelli Partners to reimagine Vincent Paolo Converso, a 16th-century church in the heart of Milan, as a new foundation for contemporary art named Fondazione Converso. He developed the visual and conceptual identity for the space, directing its advertising and marketing campaigns to position it as a cultural destination rooted in both history and innovation.

Central to the project was a curatorial program led by May, who collaborated with artists and performers from around the world to produce site-specific installations. These works transformed the church into a living dialogue between architectural legacy and contemporary expression.

The initiative also included philanthropic partnerships with global cultural and fashion institutions including David Yurman, Vogue Italia, Off-White, BMW, and the Wall Street Journal — helping shape the space as a platform for both creative experimentation and social engagement.

CREATIVE DIRECTION / SET DESIGN & SPATIAL STORYTELLING / CURATED COLLABORATIONS