May partnered with London-based Gallery FUMI to lead the gallery’s strategic expansion into the Los Angeles market through a month-long pop-up exhibition. The project was developed to build brand visibility, establish cultural credibility, and connect the gallery with LA’s creative landscape in a meaningful way.

May directed the overall campaign strategy and curated a series of brand-aligned activations in collaboration with key cultural partners including Cultured Magazine, The Downtown LA Proper, and Yola Mezcal. Programming included a private preview, a rooftop party at the Proper, and an intimate dinner at Dahlia — timed to celebrate Max Lamb’s first solo exhibition in Los Angeles in years.

In addition to shaping the gallery’s presence in LA, May oversaw the design of all marketing and visual materials for the campaign, ensuring a cohesive brand experience that resonated with both longtime FUMI collectors and a new West Coast audience.

EXPERIENTIAL DESIGN / CURATED COLLABORATION