Over several years, May worked in close collaboration with Vanessa Beecroft and the SKIMS creative team to lead the creative direction and set design for a series of high-profile campaigns — including the launches of SKIMS’ vegan leather and core shapewear collections.

Through sculptural staging and spatial precision, May helped translate Beecroft’s signature visual language into immersive campaign worlds that bridged performance, installation, and commercial storytelling. The work centered the female form with clarity and restraint, positioning SKIMS at the intersection of fashion and contemporary art.

Featured talent across campaigns included Kim Kardashian, Kim Cattrall, Nelly Furtado, Hari Nef, and Lana Condor. The visuals were distributed globally across SKIMS’ platforms, reinforcing the brand’s cultural impact through a consistently refined aesthetic.

CREATIVE DIRECTION / SET DESIGN