May directed and designed a dual-part activation to launch SSENSE’s FW23 Lemaire Exclusive Capsule Collection. The experience began with a daytime viewing window for private clients, followed by an evening dinner hosted for key stakeholders and cultural figures.

Each element of the event was conceived as part of a unified spatial narrative, drawing from Lemaire’s utilitarian elegance. The studio was reimagined through an industrial lens: clothing was presented on steel-framed decking and minimalist pipe structures, softened by custom slipcovers and cushions in tones pulled from the collection’s palette. Ikebana-style floral arrangements and hand-thrown vessels by local artisans added a sculptural counterpoint to the structured display.

The dinner featured a seasonal, seafood-forward menu and was staged on a table constructed from steel decking, with textiles echoing the visual language of the collection. Through material restraint and spatial rhythm, the event created a dialogue between clothing, environment, and experience.

CREATIVE DIRECTION / SET DESIGN & SPATIAL STORYTELLING / INSTALLATION & PRODUCTION DESIGN / CURATED COLLABORATION / LAUNCH ACTIVATION & EVENT DESIGN