May partnered with UNIPOL’s real estate development team to reimagine the ground floor of Torre Velasca — the iconic BBPR-designed skyscraper in Milan — as a renewed site for cultural engagement. The initiative focused on reintroducing the historic space to the public through a series of curated exhibitions and activations.

Over a six-month period, May curated eight distinct projects featuring both emerging and established designers. Each installation was conceived in direct dialogue with the building’s architecture, honoring its modernist legacy while drawing new audiences into its orbit. Positioned to be visible from all sides of the building, the exhibitions reactivated Torre Velasca as a contemporary cultural destination in the heart of Milan.

CREATIVE DIRECTION / SET DESIGN & SPATIAL STORYTELLING / CURATED COLLABORATION