May designed the set for a ZARA campaign inspired by classical ballet aesthetics. In collaboration with Vanessa Beecroft and dancers from the New York City Ballet, the shoot reinterpreted traditional stagecraft through a minimalist lens.

May scouted and transformed a historic nonprofit performance venue in New York into a black box theater, creating a refined spatial environment that amplified the collection’s sculptural silhouettes and choreography. The result was a quietly dramatic setting that honored movement, discipline, and restraint.

CREATIVE DIRECTION / SET DESIGN